High CPC. Long sales cycle. Big-ticket B2C.
When clicks cost $60 and deals take 90 days to close, standard agency tactics burn capital. We run Google Ads, Microsoft Ads, and Meta ads built specifically for high-consideration consumer purchases, measured on cost per qualified lead and cost per acquired customer.
$250M+
ad spend managed
28
big-ticket verticals
3
platforms: Google, Microsoft, Meta
Expensive CPCs and heavy competition do not forgive guesswork. These are the three places budgets leak, namely before anyone on your sales team ever picks up the phone.
Agencies chase a $25 CPL because it looks good on a report. Your intake team then dials 50 form fills where nobody answers, nobody qualifies for financing, and nobody owns the home. A low CPL with a 2% close rate is the most expensive lead you will ever buy.
Ad platforms optimize toward the fastest conversion they can see. In a 60 to 120 day sales cycle, that is the form submit, not the signed contract. Unless closed revenue is fed back to the bidding engine, the algorithm learns to find more people who fill out forms, not more people who buy.
In auctions north of $50 per click, a slow page with weak keyword relevance gets penalized on every single bid. Your competitor pays $38 for the same position you pay $75 for. That gap compounds across thousands of clicks per month.
Three pillars, run together. Remove any one of them and the economics of a long sales cycle stop working.
Same $10,000 budget, two approaches. The cheaper lead loses by more than 3x on the only number that matters.
| Metric | Cheap lead model | Qualified lead model |
|---|---|---|
| Cost per lead | $35 | $90 |
| Leads per $10,000 | 285 | 111 |
| Lead to close rate | 2% | 18% |
| Closed deals | 5.7 | 20 |
| Cost per acquired customer | $1,754 | $500 |
Illustrative example. Actual close rates vary by vertical, offer, and sales team.
Every one of these shares the same profile: expensive clicks, competitive auctions, and a buyer who takes time to decide.
Any consumer purchase where the customer researches for weeks or months, usually talks to a sales rep, and the deal is worth thousands of dollars or more. Solar, mortgages, walk-in tubs, precious metals, hearing aids, and elective medical procedures are typical examples.
Microsoft Ads skews toward older, higher income, desktop users, which lines up with many big-ticket buyers. CPCs are frequently lower than Google for the same intent, so it is often the cheapest qualified lead in the account.
No. Scaled Advertising focuses exclusively on lead generation where the conversion is a qualified prospect, not a cart checkout.
By importing CRM outcomes back into each ad platform. We report on cost per qualified lead and cost per acquired customer, not raw form fills.
We review your search terms, Quality Scores, negative keyword waste, landing page speed, and conversion tracking, then tell you exactly what we would fix first.
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