Guides
Big-Ticket Lead Gen Guides
How we run Google Ads, Microsoft Ads, and Meta for high-CPC, long sales cycle B2C offers. Written from the accounts, not from theory.
Solar lead generation · 8 min read
How to Generate Solar Leads with Paid Media (Without Buying Junk Leads)
How to generate exclusive solar leads with Google Ads, Microsoft Ads, and Meta: qualification friction, homeowner filters, offline conversion tracking, and why shared lead lists underperform.
Platform comparison · 7 min read
Microsoft Ads vs Google Ads for Big-Ticket Lead Generation
Microsoft Ads vs Google Ads for big-ticket B2C lead generation: audience, CPCs, volume, and where the arbitrage sits for mortgages, walk-in tubs, precious metals, and other high-consideration offers.
Lead gen measurement · 6 min read
Cost Per Qualified Lead: The Only Number That Matters in High-CPC Lead Gen
What cost per qualified lead (CPQL) is, how to calculate it, and why it beats cost per lead for big-ticket B2C lead generation on Google Ads, Microsoft Ads, and Meta.