Moving Local Services Ads into Google Ads is not a reason to assume call attribution survives intact. Before migration, export historical reports and verify tracking numbers, then compare qualified lead rate and cost per qualified lead after the move, not merely reported call volume.

Analysis by Ryan Sappington, founder of Scaled Advertising, a paid media agency for B2C big-ticket lead generation across Google Ads, Microsoft Ads, and Meta.

What was published

Local Services Ads To Performance Max: What To Audit Before Migration via @sejournal, @hethr_campbell

CallRail’s Meagan McLoughlin explains what to audit before/after Local Services Ads migrate into Google Ads, from historical reports to tracking numbers and lead quality. The post Local Services Ads To Performance Max: What To Audit Before Migration appeared first on Search Engine Journal .

Read the original on Search Engine Journal

What we'd do about it

Changes like this show up in cost per qualified lead before they show up in the interface. Audit the affected campaigns this week: search terms, conversion actions tied to real PII capture, ad relevance, and landing page speed. Then decide whether spend can scale rather than assuming it can. We do exactly that work for clients as part of our paid media management.

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